People don’t do business with people they don’t know exist. The same thing is true for companies. In this e-world of facilitated communication and information exchange, it is easy to assume that your target customer will find you if they need you. The reality is that they won’t go looking for you at all if they already have a contact offering your products or services.
This article is intended to be short so that you will use the time you budgeted to read a longer article to reach out to 3 people who you should have contacted a long time ago. Don’t wait for them to find you, especially if you haven’t given them a good reason to go looking.
