There is (pardon the pun) a ‘viral’ amount of media surrounding the swine flu right now. The question is, how do you translate this into an advantage for your business:
1. Make sure that you do not actually have the Swine Flu
2. Advertise that your business is Swine Flu free and point out that your competitors have not been able to make the same claim.
3. Avoid speaking Spanish or with a Mexican accent when talking on the phone (this can help you to avoid rumours...).
4. Publicly condemn Swine Flu (if your target market includes politicians, you should communicate on their level).
5. Try your products or services on yourself. If you do not contract the Swine Flu afterwards, you can claim that your products or services may have saved your life.
6. Conduct a mystery Swine Flu shopper visit at your competitor’s establishment. Try to find out if they have been to Mexico lately, perhaps they eat burritos? The next step should be obvious: have them quarantined.
7. Try to get the phone number: 1 8NO FLU HERE
8. Create a large public notice board advertising how many days since the last cough in your workplace.
9. Set up Swine Flu protest marches in front of your competitor’s establishments.
10. Flights to Mexico are cheap right now, buy tickets for your competitors and send them in a card congratulating them on their integrity in this tough economic environment.
